The 4ps of Marketing Mix
4ps of Marketing mix means 4 different factors i.e. product, price, place, and promotion. As all of these starts with a ‘P’, that’s why they …
This’s all you need to Know About BCG Matrix!
BCG Matrix stands for Boston Consulting Group Matrix also known as Portfolio Matrix. It is a 2 × 2 matrix built for strategic planning. It …
Product Life Cycle explained from beginning to Advanced level
The product life cycle is the period of a product from creation to end of its life. You might be surprised to know that companies …
Why Porter’s Five Forces Model Had Been So Popular Till Now?
Porter’s five forces model is used to answer a few basic questions regarding strategic position analysis i.e. What is the strength of competition in a …