The 4ps of Marketing Mix

4ps of Marketing mix means 4 different factors i.e. product, price, place, and promotion. As all of these starts with a ‘P’, that’s why they are called 4ps of Marketing Mix. There might be several occasions where your business needs to focus on these 4ps.

Current daypractices have changed the world of marketing. Nowadays, before launching aproduct, business analyze:

  • What is the customer needs?
  • Why should a customer buy my products or services?
  • How different or unique I am, as compared to my competitors?

What is the marketing mix?

Well, the marketing mix is a set of tools or factors that the business can use to outperform its competitors by attracting the customer to purchase its product/service.

The 4ps of Marketing Mix

4Ps ofmarketing mix refers to:

  1. Product,
  2. Price,
  3. Place, and
  4. Promotion.
, place of the product and the promotion modes of the products.
4ps of the marketing mix are promotion modes, price , product design and the place of the product.


It meansthe design features of the product. It also means the quality of the product.

It mightinclude other features such as timely and reliable delivery.

After salesservices and warranties are some other factors that might affect the product.

In case ofservices, technical skills, competencies and inter-personal skills matters alot.


Pricerefers to the price of the product/services.

This factorof the marketing mix is appealing to most of the customers.

Some customers only buy products when they are cheap or a discount is offered, whilst others may prefer the product’s quality (such customers are indifferent towards the price).


Placerefers to the way in which customer obtains a product or services.

In other words, it means “Channels or modes of distribution”. Channels of distribution might be delivered to customer’s premises, delivery of a service through the internet. Some products are bought from supermarkets and stores etc.


Promotionrefers to the style in which a product or service is marketed or advertised.

Current day promotion is through print media, electronic media, and digital marketing I.e. through the internet.

Promotionalso refers to direct sales by your sales team.

In today’s world, an annual budget is allotted for marketing and promotion.

Is there anything else confusing you? if yes, just comment down, Sacred Accounting will get back to you with an explanation ASAP. 

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